Magazine Cover Design

Final Package Design Pictures

Portfolio Cover

Color Theory

Design

• You see ROYGBIV because its the visual color spectrum
• Pigment generated model is: Red, Yellow, Blue
• Light generated colors: Red, Green, Blue
• Pigment generated is lighter and light generated is brighter

Color Mixing

• RGB: light generated model
• RGY: pigment generated model
• CMYK: print process model

Color modes

• Monochrome: tints, shades and tones of single hue
• Gray scale: black and white only
• Web safe RGB

Color Modification

• Tints: Add white to pure hue
• Shades: add black to pure hue
• Tones: Add gray to pure hue

Color Harmony

• Complementary colors opposite of each other on color wheel
• Split complementary
• Analogous colors are next to each other
• Triad: triangle in a color wheel
• Tetradic: rectangle in color wheel
• Quadrilateral: square in color wheel

Color Properties

• Cool,Warm, Bright, Dark, Saturated, Desaturated
• Color intensity changes in relation to its surrounding color
• Color associations are generated from different cultures
• Color increases brand recognition by 80%
• Pink is a tranquilizing color

Principals and Elements of Design

Iron Giant