ROP Promotional Poster

Magazine Cover Design

Event Poster

Original Album Cover

Final Package Design Pictures

Identity Kit

Logo Design and Development

Portfolio Cover

Hand Lettering

Bob Ross Typography Poster

Quote Poster

Design Typography Notes

"fonts are the clothing that out ideas wear."

• Legibility: choose classical time-tested typefaces

Helvetica, Times New Roman, Palatino, Baskerville

• Serif vs Sans Serif: Serif reads best at smaller sizes, can be complementary 

• Font Variance: Too many fonts confuse the reader 

• Definition: Fonts that are too similar cause ambiguity

• Readability: Use UPPER and lower case letters for optimum clarity 

• Alignment: Left alignment reads easiest, consider eye flow as it moves down a page

• Emphasis: Use these tools with discretion and without disturbing eye flow 

• Integrity: Avoid stretching or distorting type

• Weight: Strive for a sense of balance

• Kerning: Spacing between the letters

Principals and Elements of Design

Photoshop Collage