ROP Promotional Poster

Magazine Cover Design

Event Poster

Original Album Cover

Final Package Design Pictures

Identity Kit

Logo Design and Development

Portfolio Cover

Hand Lettering

Bob Ross Typography Poster

Quote Poster

Design Typography Notes

"fonts are the clothing that out ideas wear."

• Legibility: choose classical time-tested typefaces

Helvetica, Times New Roman, Palatino, Baskerville

• Serif vs Sans Serif: Serif reads best at smaller sizes, can be complementary 

• Font Variance: Too many fonts confuse the reader 

• Definition: Fonts that are too similar cause ambiguity

• Readability: Use UPPER and lower case letters for optimum clarity 

• Alignment: Left alignment reads easiest, consider eye flow as it moves down a page

• Emphasis: Use these tools with discretion and without disturbing eye flow 

• Integrity: Avoid stretching or distorting type

• Weight: Strive for a sense of balance

• Kerning: Spacing between the letters

Design: The Principals and Elements

What's Graphic Design?

• Design elements are the basic units of a visual image.
• Govern the relationship of the elements used and organize the composition as a whole.
• All imagery is comprised of elements that can be broken down and analyzed.

Design Elements

• Space- Gives design dimension and depth, can exist in two or three dimensions. Can refer to a positive or negative space, can refer to foreground mid or background elements.
• Line- Basic element, it can vary in thickness, texture, direction. 
• Color- Can invoke mood or sense of time.
• Shape- Inorganic, Organic or Geometric shapes.
• Texture- You can imply texture or actually have texture.
• Value- Light and dark values of an image and all gradients in between, adds depth, contrast. 
• Balance- Paying attention to visual weight of elements in design. Must pay attention to the visual weight. 

Design Principals 

• Unity- Creates sense of order, a consistency in size and shape. Proximity can create a sense of unity, it can also show a lack of unity.
• Variety- Elements in design work that are repeating but not similar, differences in repetition. 
• Repetition- Can have repetition without variety, used to enhance meaning.
• Harmony- Similar elements throughout a work so everything supports each other.
• Proximity- Gives design work a informational hierarchy. 
• Proportion- Things that are set equal to each other.
• Functionality- Something that has a purpose and delights the viewer. 
• Emphasis- Helps make something stand out from rest.

Photoshop Collage