Design Typography Notes

"fonts are the clothing that out ideas wear."

• Legibility: choose classical time-tested typefaces

Helvetica, Times New Roman, Palatino, Baskerville

• Serif vs Sans Serif: Serif reads best at smaller sizes, can be complementary 

• Font Variance: Too many fonts confuse the reader 

• Definition: Fonts that are too similar cause ambiguity

• Readability: Use UPPER and lower case letters for optimum clarity 

• Alignment: Left alignment reads easiest, consider eye flow as it moves down a page

• Emphasis: Use these tools with discretion and without disturbing eye flow 

• Integrity: Avoid stretching or distorting type

• Weight: Strive for a sense of balance

• Kerning: Spacing between the letters