Logo Design Lecture

Logos, Branding, Identity

Brand: Perceived emotional corporate image as a whole, it is the reputation both claimed and perceived.
-brand is essentially their public image
-Create a framework for a brand, colors, fonts but the audience completes the brand through emotional reaction with it.
-Apple is IT company that projects a humanistic image, positive ethics and support of good causes.

Identity: Comprised of the visual aspects that form the brand, close attention is paid to executing a consistant experience for the viewer.
-Identity Design can include the logo, logo variations, labels, advertisements etc.

Logo: Logo is for identification, simplest way a company or organization can represent itself, through the use of a mark or icon

Why Vector Art?: Vector Art is flexible, powerful and easily edited.
-Vector art can be scaled up indefinitely with out loosing quality.
Pencil to Vector: logo design requires many phases. Need graphic style to convert from pencil.