Short Writing Assignment

• Three primary colors are red, green and blue. 
• Secondary colors are a combination of two primary colors. ex: Green + Red = Yellow 
• Tertiary colors are the resulting color formed when an equal amount of a primary and a secondary color are mixed.ex: Red + Yellow = Orange 
• Subtractive colors are colors mixed using pigment while Additive is combining colors using just light. 
• Color effects our perception of things, emotions and behavior. Colors reach people on a subconscious level and deliver just as strong of a message as written content does. Companies use psychology of colors to establish and reinforce the desired experience. 
• Colors side by side interact with one another and change our perception in different ways, its called simultaneous contrast. Since we don't see isolated colors much contrast affects our sense of the color that we see.



Grayscale

Complementary Colors

Monochrome