Logo Research Assignment
By: Nicolas Schroeder
The original Starbucks logo was thought of and created in 1971 when Starbucks was just coming to become a coffee shop. The logo of the Siren creature came from old marine books. The company wanted to capture Seattle's strong seaport roots since the first location was pikes market place. The main reason for the redesign of the logo is to keep Starbucks "relevant." They tried to not loose sight of there heritage during the redesign. The Siren is the heart of Starbucks Coffee. The logo is defined by the siren, it caries a message of the past and tells a story about a coffee company. 
Some of the main elements that define the Starbucks logo are the Siren creature in the center and the color green. The siren has pretty much stayed the same through all the redesigns but the company name has disappeared from the logo. Everyone recognizes the main face in the logo. The color green also stands out a lot and is very distinct. The present day logo fits in the symbol category. There is no type face. The old logos were a combination of a symbol logo with typeface. Starbucks is so well known now that they don't need there name on the logo.
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